You may already have the instincts of an entrepreneur. Discover how a shift in perspective can help you put them to work.
Why This Book Matters
Missionaries and community leaders already know how to enter a new setting, listen carefully, notice what people are carrying, and adapt their response. Those are also powerful entrepreneurial instincts.
But the word “business” can make it feel as if you need a different mindset—or need to become someone else. From Mission to Market offers a new perspective: the skills you already use in mission can help you build a venture. The next step is learning to apply them deliberately in the marketplace.
What You’ll Learn
✔ How to recognize customer discovery in the way you already listen and learn from a community.
✔ How to turn careful observation into a clearer understanding of people’s real challenges.
✔ How small experiments can help you learn, adapt, and steward your time and resources.
✔ How to involve customers and partners in shaping solutions.
✔ How a viable business model can help good work continue and reach further.
✔ How to connect your faith and purpose with the everyday decisions of building a business.
Who Should Read This Book?
✅ Missionaries and community leaders who are curious about entrepreneurship.
✅ Mission-minded entrepreneurs and social enterprise founders.
✅ People who want to see their existing strengths in a new light and apply them to business.
✅ Mentors and ecosystem builders supporting mission-driven ventures.
✅ Anyone who wants to build a business from a posture of service, curiosity, and care.
Dr B. Long
What You'll Get:
Meet the Author
Dr. B. Long—a name that plays on the word “belong”—is more than just a moniker; it reflects his life’s work of helping businesses, teams, and communities create, innovate, and thrive together. As a researcher, consultant, and thought leader in relational innovation, he specialises in transforming businesses from isolated entities into collaborative ecosystems where people don’t just transact, but co-create and co-own.
With a doctorate in transformational leadership from Bakke Graduate University, Dr. B. Long has helped over 1,000 startups and teams navigate the shift from competition to collaboration, pioneering new ways for businesses to build value through relationships. He is the co-creator of the Relate2Create Way, developed alongside Dr. Sahara Sadik from the Institute of Adult Learning, a framework that empowers organisations to innovate not through top-down strategies, but through deep, participatory engagement.
His research at Bakke Graduate University explored how business owners can form lasting alliances through trust, shared ownership, and purpose-driven innovation. He also holds degrees in Engineering from Purdue University, an MBA from the University of Manchester, and a Law degree from the National University of Singapore. This diverse academic background enables him to bridge business, technology, and organisational transformation, helping companies thrive in an era where innovation is increasingly relational.
He is a certified expert in ecosystem design, platform thinking, and progressive organisational models, holding certifications from Boundaryless, Corporate Rebels, and the Semco Style Institute, where he also serves as an affiliate.
Through his writing, speaking, and consulting, Dr. B. Long is on a mission to redefine the way businesses grow—by belonging together and building together. His latest book, Relational Innovation: The Transformative Power of Collaborative Customisation in the Age of AI, is the first in a series exploring how businesses can shape the future through meaningful collaboration and shared innovation.
Dr. B. Long lives in Singapore with his wife and three children, continually exploring how businesses, communities, and people can work together to build a future driven by deep relationships and co-creation.
- 1 Files
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From Mission to Market Sep 2026.pdf
4.0 MB -
160 pages (~37,589 words)